Veritas Farms (VFRM) Stock: The Opportunity Is Growing!

Veritas Farms VFRM Stock News

Veritas Farms (OTCMKTS: VFRM) is a company that I’ve followed for some time, and I’ve been impressed every step of the way. Nonetheless, the company’s value proposition is growing by the day, as is the case today after the issuance of yet another company update.

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VFRM Provides Business Update

In a press release issued early this morning, Veritas Farms announced that it has made several significant improvements to its farming infrastructure and operations in Colorado. In fact, these improvements are expected to lead to an incredible increase in yield, with the company projecting that it will produce five times the hemp flower for the current 2019 outdoor planting season.

In a statement, Alexander M. Salgado, CEO and co-founder at VFRM, had the following to offer:

Over the past twelve months, Veritas Farms has continued to evolve into a leading vertically integrated hemp extract products company. For us to keep pace with visible demand and our anticipated growth, under the guidance of our new V.P. of Agriculture, Spencer Fuller, some key enhancements were made to our farming infrastructure and processes to expand and improve our hemp crop yields, including more than doubling our total planted area.

As a totally vertically integrated hemp company, the quality of our all-natural hemp extract products starts with our hemp farming operations in Colorado. With the 2019 outdoor hemp crop set to be our largest ever, the Company will be strongly positioned to manufacture even greater volumes of Veritas Farms brand hemp extract products for sale through our growing network of retailers and distributors.

The Big-Box Strategy Is Paying Off

One of the factors that I have talked about time and time again when it comes to VFRM is its commercialization strategy. While most companies in the CBD space have focused their efforts on gas stations and shoddy head shops, Veritas seems to be taking a more effective approach.

Sure, the company’s products can be found in gas stations and head shops, but this is not the center of their commercialization strategy. Instead, VFRM is focused on bringing its products to shelves in the big-box retail space, and is doing so with smashing success.

In fact, Veritas Farms was one of the earliest CBD companies to get its products in big-box retail stores after announcing that consumers could find them in select CVS locations. More recently however, the brand really hit the map when the company announced that its topical CBD products would be featured in more than 900 locations under the Kroger brand.

Moving forward, I’m expecting that the company will continue down the line of the big box strategy. With an early entrance in big-box stores, the company could become a cornerstone in the multi-billion-dollar CBD market.

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Disclosure – CNA Finance, parent company to Alpha Stock News, has a monetary relationship with an investor relations firm that represents Veritas Farms.

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