Veritas Farms Inc (OTCMKTS: VFRM) is having yet another strong day in the market today, trading on gains of well over 5%. The gains come after the company unveiled a new billboard marketing plan, a plan that investors are expecting to drive substantial growth in sales.
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VFRM Stock Flies On Advertising Plans
Veritas Farms issued a press release in the pre-market hours this morning announcing a new advertising plan. In the release, the company said that it launched its first outdoor billboard advertising campaign.
The billboards will be featured in California and Washington. VFRM said that the campaign includes several billboards and large format poster installations. These billboards will be featured in top locations and are expected to yield 50 million impressions over the course of the three-month campaign.
In a statement, Derek Thomas, Vice President of Business Development at VFRM, had the following to offer:
Strategically located billboard and poster advertising is another effective channel for us to create immediate brand awareness and to get people thinking and talking about Veritas Farms products in these important West Coast markets.
We are confident that the high visibility ad campaign will resonate well with local consumers that are searching for a trusted source of full spectrum hemp extract products and will support our established retail partner network in the advertising areas.
Yet Another Move Solidfying The Company’s Leadership
If you’ve followed my work surrounding Veritas Farms, you know that I maintain an incredibly bullish stance on the stock. There are several reasons for this.
First and foremost, VFRM was the first publicly traded CBD company that made its way into big-box locations. At the time, the company’s products were featured in select CVS stores.
Since then, the company has expanded its footprint across big-box locations. Let’s not forget the recent announcement that the company’s topical full-spectrum CBD products would be featured in 945 stores within the Kroger family.
All in all, VFRM is practicing what I’ve been preaching since the passing of the 2018 Farm Bill. Those that make the big moves now will likely emerge as the long term leaders of the industry later. With successful big-box store placements and high reach advertising taking place, Veritas Farms is doing just that.
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Final Thoughts
At the end of the day, Veritas Farms is making the moves that investors should want to see in any emerging market. It has complete control from seed to sale of production of its various products. With this control of quality, the company has caught the attention of big-box locations. Moreover, the company is spending money on advertising that will position it as a leading brand as consumers look for trusted options within the emerging market. All in all, VFRM is one to watch very closely.
What Do You Think?
Where do you think VFRM stock is headed moving forward? Join the discussion in the comments below!
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