Veritas Farms Inc (OTCMKTS: VFRM) stock closed the session out strong yesterday after the company announced that it would be sponsoring a key event. Of course, the sponsorship will help to further awareness of the company’s brands. Here’s what’s going on:
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VFRM Stock Climbs On Miami Swim Week Sponsorship
In a press release issued Thursday afternoon, Veritas Farms announced that it would be the exclusive full spectrum hemp oil sponsor for The W South Beach’s 2019 Miami Swim Week events.
As the name of the event suggests, it will last a week. The event is tailored to the fashion industry insiders. As a result of the sponsorship, VFRM products will be prominently featured at various W South Beach events including hosting a Veritas Farms health and wellness brunch for influencers.
The company will also be participating in a wellness panel alongside celebrity panelists, taking part in poolside activities, and offering Full Spectrum Hemp oil masages and smoothies.
VFRM products will also be featured at The Grove, the garden oasis at The W South Beach. This is important as the products will be featured during the Sports Illustrated Swim Week Kick-Off Party. During the party, there will be a Model Mixology 101 showdown with three Sports Illustrated Models and W South Beach mixologists.
In a statement, Alexander M. Salgado, CEO and co-founder at VFRM, had the following to offer:
We are excited to be sponsoring Miami Swim Week at The W South Beach. We believe this will be an excellent opportunity to introduce Veritas Farms to much wider audience of affluent travelers and are confident that many of the young upscale W South Beach clientele will take advantage of the convenient opportunity to experience Veritas Farms products.
This News Further Solidifies My Bullish View
I’ve been following Veritas Farms for some time now, and it seems as though every time the company issues news, the story only grows stronger. As I’ve mentioned in plenty of previous posts, cannabis and CBD are int he midst of an emerging market. Those that make moves the expand the reach of their brand early on will likely become leaders in the long run.
In my view, VFRM is well on its way to doing just that. This sponsorship of the W South Beach’s Swim Week is just one notch on the belt that is the company’s commercial and branding success.
Let’s not forget, Veritas Farms was the first to enter the big box space, and now has products in CVS, hundreds of Kroger stores and subsidiary stores, and has been featured in Bed Bath & Beyond.
As VFRM continues forward with its impressive commercialization and branding strategy, it has a real chance of becoming a dominant player in a market that experts believe will grow to be worth tens of billions annually over the next few years.
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CNA Finance, parent company to Alpha Stock News, has a monetary relationship with Veritas Farms. Find out more at https://cnafinance.com/relationship-disclosures/