Veritas Farms VFRM Stock News

I’ve been following Veritas Farms (OTCMKTS: VFRM) for some time now, and I’m glad that I’ve held such a bullish opinion. If you’ve followed my work, you know that much of this opinion is based on the company’s seed to sale control and the big-box attention that it is leading to.

Nonetheless, yet another press release was issued by the company this morning, validating my views of the strength in the opportunity posed by the company. Here’s what’s happening:

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VFRM Stock Could See Tremendous Gains Ahead

Looking at the Veritas Farms stock chart over the past few months shows that those who are involved are enjoying the fruits of an early entrance. Nonetheless, if you haven’t made your entrance yet, there’s still an opportunity here.

In a press release issued early this morning, Veritas Farms announced that it is going to be taking part in one-on-one discussions with some of the nations top retailers and distributors shortly. The discussions will take place at the 2019 Consumer Discovery Show East, which will be held on June 26, 2019.

In a statement, Mr. Derek Thomas, V.P. of Business Development at VFRM, had the following to offer:

Our involvement in last year’s Consumer Discovery Show West in California, where we had a booth in the exhibition area, was a resounding success that led to several new industry contacts and customers.

For this year’s East Coast event in New York, as a returning participant, Veritas Farms was one of the few companies asked to take part in prearranged direct one-on-one meetings with numerous top-tier retailers and distributors attending the show from across the country. We expect that many of these one-on-one meetings will lead to new business opportunities for the Company.

In addition, I am also personally excited to have been asked to speak at this event during the Founder Stories – Forging A New Frontier panel where I will discuss Veritas Farms and the Company’s continuing growth story. I look forward to representing the Company at this important networking and brand building event.

Why This Is So Important

As mentioned time and time again, I have been overwhelmingly impressed by the execution that we’ve seen out of VFRM. In particular, the company has announced entrances in big-box stores including select CVS locations and more than 900 stores under the Kroger brand.

I’ve also been able to confirm that the products have been featured in Bed Bath and Beyond as well as other big-box locations. This strategy, in my opinion, has the potential to propel Veritas Farms to become a driving force in the CBD industry moving forward.

Let’s face it, the CBD market is an emerging one. In fact, until the passing of the 2018 Farm Bill, CBD was a banned, controlled substance in the United States. In the short time since CBD has been legalized on a Federal level, VFRM has entered into multiple big-box brands, and continues to work to do more of the same.

All in all, those that create a strong presence for their brands early in emerging markets tend to be the leaders. That’s exactly where VFRM is headed!

How Veritas Is Winning In The Big-Box Space

With CBD being a very young and emerging industry, there are quite a few shoddy players out there. In fact, the market is riddled with products that have incorrect or incomplete labeling, manufacturing processes that lead to inconsistent products, and other issues.

The good news is that there are a few companies, including VFRM that don’t have these issues. In fact, Veritas Farms controls the entire process from seed to sale at its 140-acre production facility.

The complete control over production and high-tech manufacturing process give the company the ability to guarantee that their products are consistently high-level options for those looking to try CBD. These are the types of products that big-box stores are interested in, and being one of the earliest high-quality players on the field, VFRM has a massive strategic advantage.

Final Thoughts

At the end of the day, while there are tons of players in the CBD space, there are few that have quality products. There are even fewer that have executed well in the big-box arena. Veritas Farms is one, and the one that has done the best so far. As such, I believe that the stock represents a tremendous opportunity ahead. In fact, it is this strategy that could lead VFRM to join the ranks of Pyxus (PYX), Aurora Cannabis (ACB), Cronos (CRON) and other giants in the cannabis space.

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What Do You Think?

Where do you think VFRM stock is headed moving forward? Join the discussion in the comments below!

Disclosure – CNA Finance, parent company of Alpha Stock News has a monetary relationship with Veritas Farms. Read the full disclosure here.

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