Veritas Farms (VFRM) Stock: Continues To Expand Retail Footprint

Veritas Farms VFRM Stock News

Veritas Farms Inc (OTCMKTS: VFRM) is a stock that I’ve been following for some time. One of the big points of interest for me has been the expansion of the company’s retail footprint. In particular, it’s big box strategy is second to none in the full-spectrum CBD space.

Today, the comapny announced news surrounding its continued effort to expand its retail footprint. Here’s what’s happening!

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VFRM To Expand Its Retail Footprint Further

Veritas Farms had news hit the tape via press release early this morning. In the release, the company said that it will take part in the 2019 Total Store Expo ath The Boston Convention and Exhibition Center.

The event is scheduled to take place from August 24th through the 26th. It will give VFRM the ability to exhibit its products and participate in one on one meetings with regional and national chain drug store buyers.

The Total Store Expo, put on by The National Association of Chain Drug Stores, is the industry’s largest gathering of influential leaders. Over 197,000 stores are represented by visitors to the Expo.

VFRM said that it will be participating in the Meet the Market program. This is a value-added program open to select exhibitors with new products and services. This is crucial as it guarantees appointments with key retail buyers in the company’s category.

In a statement, Mike Krouskos, V.P. of Channel Development at VFRM, had the following to offer:

The NACDS Total Store Expo’s format provides a unique opportunity to interact face-to-face and network with buyers, category managers, executives, and other decision makers from across the country. We plan to take full advantage of these meetings to continue conversations with existing retail customers as well as begin conversations on the Veritas Farms™ brand with new potential partners.

This News Is Huge

Let’s not forget, Veritas Farms was one of the first CBD products to make its way into stores like CVS, Kroger, and other large national and state-level retail chains. Considering this, it’s clear that the company has a product and process that is interesting to chain retail buyers.

The fact that the company was chosen to participate in the Meet at the Market program will put the company’s executives and products in front of key players. Ultimately, this is likely to greatly expand the company’s retail footprint, making VFRM a far more valuable proposition.

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Disclosure – CNA Finance, parent company to Alpha Stock News, has a monetary relationship with Veritas Farms.

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