Veritas Farms (VFRM) Stock: A Strong Pick On The Kroger Announcement

Veritas Farms VFRM Stock News

Veritas Farms (OTCMKTS: VFRM) is a stock that has been on my radar from some time. In fact, in the past, I wrote an article explaining the potential of the stock in the long run pretty recently. My report is available here.

Nonetheless, news was released by the company this morning further validating my strong opinion on the stock. The company entered into an agreement with Kroger that will bring its products to the grocery store chain’s shelves. Here’s what’s going on:

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VFRM Reaches Deal With Kroger

In a press release issued early this morning, Veritas Farms announced that it reached an agreement for its products to be featured in Kroger stores. In fact, the products are going to hit the shelf in 945 stores under the Kroger brand.

In a statement, Alexander M. Salgado, CEO and co-founder at VFRM, had the following to offer:

Kroger is a recognized retail leader, and we are excited to partner with them on this product launch.

Their commitment further signals the growing importance of this significant new category for consumers and retailers. To find a participating store, use the locator tool on the Varitas Farms website.

This Is Significant News Showing Strong Future Potential

As mentioned above, the news announced today further validates my bullish opinion. While there are plenty of CBD companies out there, I believe that VFRM is one that is likely to take a large share of the market.

First and foremost, the news today is an important step. One of the factors that caught my attention with regard to Veritas Farms was an announcement that the company made stating that it has gotten its products into select CVS Pharmacy locations.

Veritas Farms is making moves to get into big box stores very early in the game with smashing success. In fact, I recently did an investigation, uncovering the fact that VFRM products are currently being sold in various locations across 4 big box brands.

It’s not surprising to see that the big box stores are interested in the company’s products either. With such a strong consumer interest in CBD, these stores need to find a way to meet demand. However, the CBD market is a highly unregulated one with products that are not so transparent or honest on their labeling.

That’s not the case for Varitas Farms. The company controls the process from seed to sale, ensuring that their products are high quality. Moreover, transparent labeling makes the products more compelling as an option for big-box shelves.

The Opportunity Here Is Tremendous

As it relates to the cannabis and CBD industry, by market cap, VFRM is a relatively small company. At the moment, the company’s market cap sits around $80 million. However, for a small company, it is making big waves in the industry.

I believe that the early moves that the company is making to penetrate the big-box market, control quality and production capacity of its products, and provide value to investors will pay off in the long run. After all, in any emerging market those that invest time, money and energy early on will generally become the leaders in the long term.

That’s exactly the path that Veritas Farms is headed on. However, with a market cap that suggests such undervaluation, the company doesn’t need to become a leader to produce blockbuster gains. It only needs to tap into a small portion of the multi-billion dollar market to generate a serious return of value for investors and in my view, there’s no reason to expect that VFRM wouldn’t do at least that.

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What Do You Think?

Where do you think VFRM stock is headed moving forward? Join the discussion in the comments below!

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