Summit Wireless Technologies (WISA) Stock: New Wave Campaign Drives Interest

Summit Wireless Technologies WISA Stock News

Summit Wireless Technologies Inc (NASDAQ: WISA) is grabbing quite a bit of attention this morning, and for good reason. The company has been working diligently on new ad campaigns that seem to be paying off in a big way as consumer interest marches for the top. 

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WISA Stock Benefits From Increasing Consumer Interest

Recently, Summit Wireless Technologies has been putting tremendous effort into advertising and marketing. The company has put up several online landing pages and been putting up multiple ads to drive consumer interest. Here are a couple of examples of the landing pages driving the interest:

So, what’s the big deal?

The company’s work has resulted in meaningful growth across its digital platforms in the third quarter, pointing to the increasing consumer interest in the WiSA Association, its brand partners, and their products, as well as the overall cinema category. 

In the third quarter, Summit Wireless said that WiSA website visitors have been climbing. Visits were up 112% quarter over quarter, and 191% from Q1. Importantly, more than a third of all visitors of the site in the third quarter also visited a WiSA member site or clicked a “buy now or learn more” button on the website. These buttons lead consumers directly to a member’s landing page to learn more. 

Importantly, WiSA also saw an increase in unique visits to its social media profiles and dedicated digital advertisements in Q3. During the quarter, this figure was up 143% over Q2 and 562% over Q1. 

In the release, the company said that these WiSA Wave campaigns leveraged its significant market research investments to drive revenue for WiSA Certified products like LG Smart OLED TVs, Klipsch’s Reference Wireless Solutions, Enclave Cinehome HD II and the Tuned by THX Monaco 5.1 wireless Home Audio System. 

In a statement, Tony Ostrom, President at WiSA, had the following to offer:

There is a strong commitment from our global CE brand members to work together to educate consumers that WiSA Certified wireless audio is the best way to bring true cinema surround sound to home theaters.

This industry marketing effort is supported by both leaders in wireless multichannel surround sound with products across a wide price range. Consumers are compelled by superior sound where all you have to do is unpack the box and plug new speakers into the wall. They’re hungry for more knowledge about what it takes to choose the best sound solution for their home and WiSA is helping them find the perfect gear.

What’s The Big Deal

This news is huge for Summit Wireless Technologies and its investors. Ultimately, when we talk about the company, we’re talking about one that is making an evolutionary change in how we view home audio and home entertainment as a whole. 

This paradigm shift in home audio is akin to the shift the video content industry saw when streaming came along. As more and more people learned of services like Netflix and Hulu, more and more began cutting the cord and shifting from traditional cable to streaming services. The driver of the move… simplicity at a low cost. 

That’s exactly what WiSA and its members are offering consumers. WiSA surround sound systems can be set up without having to run any wires or having detailed knowledge of surround sound systems. They offer the highest quality sound at prices similar to that of a one-directional soundbar. 

As more and more people find out that there are far better options for home sound than what they are used to, sales will naturally climb. So, when we see triple digit quarter over quarter growth in visitors to the site, the company’s social media profiles, and targeted advertisements, we know that consumers are being educated on the new option, which will likely result in tremendous revenue growth. All in all, if you’re not paying attention to WISA stock yet, you’re missing out. 

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Dislosure: Alpha Stock News, nor its parent CNA Finance, are investment advisors or broker dealers. This article is an advertisement created and published as the result of a business relationship between CNA Finance and Summit Wireless Technologies.

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