Pressure BioSciences Inc (OTCMKTS: PBIO) is a stock that I’ve been following quite closely as of late. The company recently announced plans to move forward with a couple of acquisitions, bringing multiple products in the skincare and neutraceuticals space to the table.
Today, more news broke surrounding the company’s plans. Today, PBIO said that Jim Morrison has been appointed to serve as the new CEO of the rebranded public company. The implications here are massive:
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PBIO Stock Could Jump With Morrison In Charge
In the press release, Pressure BioSciences said that Jim Morrison will be in the lead position once the acquisitions and rebranding is complete. The new company, Availa Bio, will be greatly enhanced through a merger with Cannaworx and the acquisition of SkinScience Labs.
When it comes to who will lead the combined company, PBIO couldn’t have chosen a stronger suitor. Morrison has become a legend in the cosmetics industry, holding several leadership positions. For some time, he even held a position as President of L’Oreal.
Under his leadership, the household cosmetics brand grew more than 20% year over year on average. He’s also the brain behind the acquisitions of Redken and Matrix, leading to unprecedented growth.
Accross the industry, Mr. Morrison is known as a top brand strategist. In fact, Business Week Magazine once wrote:
Over the last two decades, Mr. Morrison has had a profound impact on the American Beauty Industry. In the industry’s history no other executive has had the level of financial responsibility or breadth of organizational experience as Jim. His devotion to, and success within the American Beauty Industry is unmatched.
In a statement, Jim Morrison, incoming CEO at PBIO upon the completion of proposed transactions, had the following to offer:
I have driven powerful growth across all traditional channels and moved companies into leadership positions in the beauty industry. I now have the opportunity to literally change the product development landscape of several major industries with the use of the UST Technology in the proliferation of new products that are expected to have greater bioavailability and efficacy than anything in the world today. I see Availa Bio as a transformational company. The chance to work with Drs. Bobby Ghalili and Adrienne Denese creates a dynamic synergy. My background in skin care, the incredible SkinScience brand, and my track record in launching new products into the market presents a very rare opportunity. Availa Bio will allow me to bring over 30 years of experience and my professional network to focus on revolutionary value creation for this powerful new entity.
This Is Massive News
The news here is incredible for Pressure BioSciences and all involved. Through the merger with Cannaworx, the company will be bringing several products to market over the next couple of years. One of which, has already seen incredible success, and with the recently launched neutraceutical to boost immune systems and the current COVID-19 pandemic, we could see a strong increase in revenue at the close of the merger.
Moreover, SkinScience Labs is already a massive brand, selling more than $500 million in skincare products to date. With the ex-President of L’Oreal taking the reins on the company’s product lineup, the sky is the limit.
All in all, with today’s news, PBIO should be paid close attention to.
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