IZEA Worldwide IZEA Stock News

IZEA Worldwide Inc (NASDAQ: IZEA) is running for the top in the market this morning. The stock is trading on gains of more than 80% after announcing that it is going to be hosting a streaming events surrounding the capabilities of its recently-released social intelligence platform.

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IZEA Stock Rockets On Coming Platform Presentation

In the press release, IZEA said that the streaming event will demonstrate the latest capabilities if its newly-released social intelligence platform, known as BrandGraph. The platform analyzes data from more than 4 million social media influencers. From there, it creates insights for brands and marketers of all sizes.

Importantly, the company said that its platform has reached a significant milestone. The platform has analyzed and enriched more than 500 million pieces of content. Moreover, it continues to add new content insights every ten seconds.

Through this data analysis, IZEA BrandGraph provides information on share of voice, engagement benchmarking, category spending estimates, influencer identification, sentiment analysis, and more.

At the streaming event, the company will discuss how brands can use this data to generate gains in the current marketing landscape created by the COVID-19 pandemic. The event will be held on May 18, 2020 at 2:00pm. The event can be viewed here.

Why This News Is So Exciting

There’s no question that the COVID-19 pandemic is changing life as we speak. Across various markets, we’re seeing changes to the marketing landscape that are proving to be a challenge for many traditional marketers.

Face to face marketing styles are all but gone, and online data seems to be the difference between a company’s ability to make sales or not. IZEA is working to show companies how to create successful marketing campaigns in this difficult landscape. In my view, that’s incredibly valuable, making the stock one to watch!

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