iMedia Brands IMBI Stock News

iMedia Brands Inc (NASDAQ: IMBI) is rocketing in the market this morning after announcing that it has teamed up with Shaquille O’Neal. The stock has climbed by more than 40% as a result of the announcement. Here’s the scoop:

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IMBI Stock Screams For The Top On Shaq Partnership

In a press release issued this morning, iMedia Brands said that Shaq and ShopHQ have teamed up. According to the announcement, there will be a new line of watches known as “Shaq’s Invicta Collection” will be featured on the nationally televised network.

Of course, as you can see by the name of the show, IMBI has also partnered with Invicta to make this happen.

In the release, the company said that the show will include a limited-edition collection that features a new line of watches designed by Shaq. The watches will include these unique designes along with innovative creations from Invicta.

In the release, the company said that the new line of watches will launch in March of this year, with regularly scheduled, live broadcasts on ShopHQ that will be hosted by Shaq.

In a statement, Shaq said:

I’m so excited to expand my partnership with ShopHQ® to include Invicta watches. Invicta watches have been a favorite of mine for a long time, and I’m excited to design my personal collection and unveil these watches on ShopHQ®.

The above statement was followed up by Tim Peterman, CEO at IMBI. Here’s what’ he had to say:

Shaquille and Invicta are iconic partners and we are honored to offer their new designs and products to our customers.

This Is Big News!

We all know how celebrity endorsements can lead to increasing sales and improve performance in investments. Just think about what happened with Weight Watchers (NASDAQ: WW) got involved with Oprah.

With Shaq appearing on a new nationally televised broadcast, selling watches that he not only likes, but that he designed, sales are likely to go through the roof. So, there’s good reason for investors to be excited here.

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