Charlotte's Web CWBHF Stock News

Recently, Charlotte’s Web Holdings Inc (OTCMKTS: CWBHF) has been grabbing the attention of the cannabis community. Focused on the production and sale of CBD products, the company has signed major agreements with big-box stores to put its products on shelves.

Nonetheless, if you’re in Charlotte’s Web and you’re not paying attention to Veritas Farms (OTCMKTS: VFRM), you’re missing out. The bottom line is that in an apples to apples comparison, Veritas Farms will win every time. Here’s how I see it:

Stop wasting your time! Start finding winning trades in minutes with Trade Ideas!

CWBHF Stock Has Nothing On VFRM Stock

Most recently, Charlotte’s Web caught the attention of investors after announcing that its products would be featured in 1,350 Kroger family stores across 22 states. This is big news. After all, Kroger is a big-box store with a massive audience. So, getting products on these shelves is an important play in terms of both sales, and branding as the CBD industry emerges.

Considering the recent announcement, it’s not surprising to see CWBHF stock trading on such highs at the moment. However, the run from this news is likely over, now it’s time to compare options and consider other, potentially undervalued opportunities.

This is where Veritas Farms comes in. Interestingly, Charlotte’s Web isn’t the only company that signed an agreement to get its hemp products into Kroger. In fact, VFRM recently announced that its products will be featured in 1,350 Kroger stores across the United States as well.

Interestingly, VFRM didn’t have the same run in value that CWBHF had. The reality is that mainstream news outlets seem to have ignored the opportunity here, keeping Veritas Farms in the undervalued realm and leaving a strong option for growth.

However, the fact that VFRM is going to be in the same Kroger stores as CWBHF isn’t the only reason to be excited here.

Interestingly, Kroger seems to be the only big-box store that Charlotte’s Web has announced as of late. While the company is in select CVS stores, so too is Veritas Farms.

Veritas Farms is also greatly expanding its retail footprint. Recently, Veritas Farms also announced that it would be featured in Bartell Drgus stores across Washington State. Moreover, just yesterday, the company announced that its products are now featured in more than 4,500 retail locations across the United States.

Understanding What’s Really Happening Here

Charlotte’s Web seems to be growing in value every time you look at the stock. The gains are ultimately the result of a growing retail footprint. However, due to recent growth, the stock is currently overvalued.

At the same time, Veritas Farms has a retail footprint that’s nothing to shake a stick at. The company has done an incredible job of tackling big-box retail, with products in the same Kroger and CVS stores as Charlotte’s Web and the same opportunity to take the market by storm.

At the same time, as VFRM continues to expand its retail footprint, it’s also taking a role in expanding its branding efforts, something that we’re not seeing from CWBHF. In fact, just weeks ago, Veritas Farms sponsored The W South Beach’s Swim Week event, bringing its brand to all that enjoyed the event.

While CWBHF and VFRM are relatively similar when it comes to product lines and retail footprints, what Charlotte’s Web lacks in marketing, Veritas Farms picks up in stried. Moreover, due to a recent run in value, led by the Kroger announcement, CWBHF is trading at a market cap of nearly $800 million. On the other hand VFRM, a very similar company with similar products and a strong retail footprint, trades with a market cap of under $200 million.

Considering how closely tied the products produced by the two companies is, combined with the retail footprint that both companies have built, it’s clear to see that while CWBHF may be heading into overvalued territory, VFRM is clearly undervalued. The bottom line here is that if you’re looking for a strong opportunity in CBD to invest in a company with a strong retail footprint, you’re missing the mark with Charlotte’s Web, Veritas Farms is where it’s at!

Stop wasting your time! Start finding winning trades in minutes with Trade Ideas!

Never Miss The News Again!

Join our mailing list below to receive free real-time alerts!

Subscribe Today!

* indicates required



Disclosure – CNA Finance, parent company to Alpha Stock News, has a monetary relationship with Veritas Farms. Learn more here.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.